Ladder Racks is one of the items that I built a fair number of for contractors in my fabrication shop in Minnesota. While their main use is to haul things around to jobsites, one should not overlook their value when it comes to promoting one's business as a traveling billboard. There were over two million pickups sold in this county last year. For many they are preferred over a car because of their usefulness for something other than just hauling people around. My wife, who loves her pickups seen below with the train headache rack fits that category.